Posted by: Jamie Kutchman | Founder
Katie Durski, owner of branding and web design business Ribbon & Ink, has been a Marigold & Grey client from the very beginning. While we love ALL custom gift design projects that we decide to take on, we especially love when we get the opportunity to completely re-design corporate gifts on behalf of a long-time client of ours. Usually this is because their business is growing and they want to “up their game” in the client gifting department. Or, they’re celebrating a milestone in their business such as a re-brand. For Katie, it was both!
Katie works solely with female creative entrepreneurs so the look and feel of the gifts needed to be feminine to mirror the look and feel of her brand. We immediately chose a spa theme for the gifts in champagne, blush, ivory and white tones.
Contents included rose scented bath bombs, a chardonnay scented candle, Essie nail polish, chai tea, a tea cup with the Ribbon & Ink logo and an entire spool of Torn & Tied silk ribbon! To be honest, I’m not sure which item I’d be more excited to receive if I were the recipient of one of these. Each item is so high-end and special.
For the gift packaging, we selected chic, fresh white gift boxes and adorned them with champagne silk ribbon, also by Torn & Tied. (This means Katie’s clients received silk ribbon in two different colors…ahhh!!!!) We also included dried eucalyptus for an added accent.
We not only incorporated Ribbon & Ink’s branding with their logo on the tea cups, but as we also included it on their custom gift tags on the outside of the gifts. The tags were soft, airy and feminine, perfectly mirroring the Ribbon & Ink brand. In addition, the font used for the “thank you” text on each tag was the same font used throughout Katie’s website and marketing collateral.
For more information on our Custom Gift Design Service, visit HERE. We’d love to find out if we’re a good fit!